- August 17, 2016
- Posted by: admin
- Category: Blog
Learn how simply and swiftly to increase the number of leads and conversions, boost ROI and profits to achieve your business goals. For a specific target market, just creating a website, driving massive traffic and creating high-quality landing pages improves to be enough to convert your website visitors into customers.
What ‘s the use if a well-designed website that portrays your brand image, and plays a crucial role in sales process doesn’t help you in conversions? In the first place, have a perfect Marketing Strategy, invest your time and resources; create quality and compelling content pages that speaks more about your products or services. Apart from it, pay more attention to create highly effective and attractive headlines, the first thing visitors likely to read. They dramatically amplify your conversions to a great extent.
Place your testimonials next to sign-up forms and provide clear contact information like Phone number in huge font, Live chat Tools for quick connection, Email, etc, typically gives your visitors confidence and build trust with your company. Simplify your registration Pages without gratifying much about your products or services.
With so many things to think about, spend the time, apply the idea of using forms like Contact us , Request a Quote, and Get Help” and optimize them for usability to capture precious information about your prospective customers.
Furthermore, keep your website customer focused. Use A/B split test testing, check your site layout, titles, colors and images to gain valuable insights. Focus on quality web design. Understand the importance of colors that guides your eyes and the role they play. To know how colors impact conversion rate, test different colors for font, button, background and border.
Never compromise on providing seamless user-experience, make sure your products or services are visible to your potential customers. Aim to improve the navigation of your website. Make it more effective and user-friendly to increase conversions without a second thought. By all means, eliminate any confusion in site navigation; put efforts to keep visitors on-site for longer time to significantly reduce Bounce Rates. These are taught in top Digital Marketing Training Institutes, and adonai is proud to be one of the best and the only institute to be a Google Partner.
Additionally, include Search Box for what to search and directional cues like arrows and also provide them with additional opportunities to find what they are exactly looking to purchase. Never let visitors abandon your website in frustration because of some poor Navigation settings.
Based on the analytics data which provides valuable insights, find out which page on your website is currently getting the most traffic. Optimize your internal links; spread the link juice throughout your website, direct site visitors to relevant content pages and products on your site.
Keeping the usability issues in mind, successfully test a variety of menu styles, like Breadcrumbs, Flyout, TextLinks and Drop-down menus and choose the one that looks best to you. In the process of conversion funnel, the first step is to enable the visitor to be aware of your brand, then convince him to develop interest, provide the reason why he has to purchase it, finally induce him to take action and convert him into your valuable customer.
Apart from opting for Email Marketing, also make use of Social Media as a tool to increase sign-ups and also for creating Brand Awareness and Promotion. Create an account in different social media channels like Facebook, Twitter, Linkedin, Pinterest, etc, make people to follow you, steadily push them from the stage of awareness to action.
When running low on conversions, invoke some sort of urgency to influence purchase decision by sharing your discounts or tell them sales ends today. Moreover, add a countdown clock to the online shopping cart to take a specific action.
To sum it up, have a clear and compelling Call-to- action (CTA) when you promote your offers through Social Media, Blog, Email, Paid Advertising like Google AdWords, Facebook Marketing, Twitter Marketing, etc., In any way I am not speaking in detail about how to improve conversions by including Rich-media anywhere here.
Last but not the least, keep your website audience engaged for more time and control them from migrating away by strategically applying the above best practices to complete your conversion goals in the process of buyer journey.
To improve conversion rate on my website, I implemented all of the above in to our clients websites including Adonai Advertising, which is committed to provide quality Digital Marketing Training in Hyderabad. In this case, what I found was amazing, our student enrollment Program observed an increase in conversions by more than 300% for Digital Marketing Course Sign-ups.