Demographic Bidding is a feature in Google AdWords that helps advertisers target their ads to customers based on gender and age. It helps advertisers reach the right audience at the right time if used properly. We at Adonai, train the candidates on a real time account in our Digital Marketing Training in Hyderabad Program.
Often times, AdWords Experts think that demographic Bidding is only available for display network campaigns. They know that Search network uses keyword based targeting only (excluding Dynamic Search Ads and Shopping Campaigns).
What is surprising is that most of the experts does not know that Google AdWords allows advertisers to use demographic Bidding even for search network campaigns. They are RLSA for search network.
RLSA (Remarketing List for Search Ads) means showing ads to users who have visited your site and are on your already remarkeitng list and know your brand or service. These people now search for keywords related to your business may be in a broader way.
You can club RLSA campaigns with demographic Bidding and target the existing audience based on their gender. RLSA is the great combination of demographic bidding, remarketing, and keyword based targeting. Here’s how and why it works.
Demographic bidding: These users are qualified buyers (i.e., they can afford to buy your products and services).
Remarketing: These are the people who have recently visited your website.
Keyword targeting: These people are searching and are ready to buy your products/services right now!