- December 23, 2016
- Posted by: admin
- Category: Blog
Pay Per Click advertising is an essential way to be seen and also to generate business. There are various opportunities to become involved with Pay per click advertising from AdWords to Facebook. Each Pay per click website has its own rules and bidding constructions, but basically the methods you use are same regardless of where you choose to purchase advertisements. One may get into Pay per click advertising for as small as $5.00 to establish a AdWords account. If you need to control your costs then this is a technique to contemplate. There are two fundamental assumptions that stick to this strategy.
The first is that some, although not all, visitors may read throughout the entire list of Pay per click offerings and some might even click those lower down the list dreaming about a bargain. The 2nd is that within a broad range of keyword search selections a few minimum bid keywords will in fact find their way to the very top of the list. The minimum bid strategy will not necessarily produce a large number of traffic to your website but, if you use lots of key words or phrases, you’ll be able to quantify those with the best exposure and click through ratio.
Similar to the minimum bid strategy, the maximum daily spending budget strategy limits the amount you’re willing to spend each day and after that determine what the maximum you’re willing to fund an experienced lead to bring traffic to your site. You could safely bid that quantity and know that the advertisement may be stopped for the day when you achieve your maximum budget.
Say you’re willing to spend $1.50 per lead and you want to spend no further that $15.00 per day. You set your bid at $1.50 and the maximum spending budget at $15.00 and settle-back. The best thing is that all of the time your maximum bid may be much more than the offering warrants to get any given keyword or phrase and, since the bidding never requires greater than the going rate at that moment, you’re far more prone to pay significantly less than the maximum bid and generate more visitors than if each offer was at the maximum.
The idea is to position yourself as high as possible on the Pay per click offering list while looking cautiously at your competitors searching for offers which aren’t competitive with your very own. Say you’re offering a particular deal on Widgets at 5 for $100.